Greentech Ipsum wins prestigious entry into EDF Energy Blue Lab innovation accelerator

13 Dec Greentech Ipsum wins prestigious entry into EDF Energy Blue Lab innovation accelerator

December 9th 2016 Londen, UK – EDF  Energy has announced that Ipsum Energy has been selected (out of  a staggering 121 young businesses) to participate in the Blue Challenge Lab innovation accelerator. Ipsum had pitched to enter this competition in November during a presentation in Londen. The entrée enholds a 10 week acceleration programme, starting in December 2016,  to test Ipsum’s market proposition for the UK market.  

About Ipsum
Ipsum is a 100% Dutch greentech company, founded by Peter de Bie,former director from Philips. Ipsum, which has close links with the University of Twente, makes it possible to give consumers insight into their energy consumption at appliance level. Direct and continuous 24/7 feedback through the most used home device; the smartphone!

Ipsum delivers insight on appliance level
There is a lot of market noise around the smart meter savings potential or lack of. This has not surprised Ipsum. Research at Stanford (Carrie Armel, 2011) has already proven that regular consumption feedback and device level insight is needed and can achieve savings of between 12% and 20%. Ipsum delivers the clear consumer need to know which appliance will save the most. Appliances could include; bad performing devices such as (old) refrigerators that waste too much energy, standby power that is often left on in a home for a range of devices or to use your washing machine at lower temperatures. Ipsum delivers;

  • Automatically detects most important appliances
  • 24/7 device consumption knowledge
  • Ability to compare with other households
  • Targeted savings and personal advice on behaviour & appliances
  • Continuous feedback through an app on your phone. This encourages adaptive behaviour (people on average use their phones 220x per day!)
  • Possible savings of 100 euros per annum! Yearly.


Ipsum’s Smart Insight is based on a unique algorithm developed through a research initiative at the University of Twente (UT). The research mission was to develop an algorithm that automatically identifies and name devices.Making things simple: Ipsum’s solution is simple to connect to the smart meter and avoids the need for plugs and expensive hardware. Ipsum mission is to provide insight for everyone, to create a real impact in meeting our climate objectives and supporting consumers to actively save energy.

Ipsum Market Launch Ipsum will launch it’s Smart Insights in the Netherlands in march 2017. The UK is the second market where Ipsum is present and planning introduction,  also in 2017. Ipsum challenges governments and partners from within but also from outside the sector to make Ipsum’s Smart Insight available to everyone.

About EDF Energy Blue Lab
Blue Lab is EDF Energy’s innovation accelerator – created to play an instrumental role to improve the lives of consumers by harnessing the latest technologies, developing energy services and testing the new business models of tomorrow. The Blue lab innovation accelator programme will start in December 206 and end in February 2017. The winner will receive a cash prize of 30.000 along with the potential for future collaboration or investment.

About EDF Energy
EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-fifth of the nation’s electricity from its nuclear power stations, wind farms, coal and gas power stations and combined heat and power plants. The company supplies gas and electricity to over 5 million customer accounts and is the biggest supplier of electricity by volume in Great Britain.

Note for editors:
For more information from Ipsum:
Steven Boerma
Phone: +31 (0)6 515 55 029

EDF Energy Blue Lab Challenge press release:

For more information please contact:
Claire Barratt
Senior external communications manager – Customers
Phone: 07875 113377