Press release: Greentech Ipsum set to end fuss around smart meters

24 Nov Press release: Greentech Ipsum set to end fuss around smart meters

Ipsum is able to exploit the savings potential of smart meters by providing consumers with appliance level insight.

November 22 2016 Enschede, Netherlands – Ipsum Energy is a 100% Dutch greentech company, founded by CEO Peter de Bie formerly from Philips. Ipsum, which has close links with the University of Twente, makes it possible to give consumers insight into their energy consumption at a device level. Direct and continuous 24/7 feedback through the most used home device; the smartphone!

Market noise around the smart meter savings potential or lack there of has not surprised Ipsum. The Netherlands Environmental Assessment Agency and the Vereniging Eigen Huis rightly conclude that current functionality of the smart meter needs additional services to deliver consumer value. Research at Stanford (Carrie Armel, 2011) has already proven that regular consumption feedback and device level insight is needed and can achieve savings of between 12% and 20%. Smart meters have the capability to deliver efficiencies in the ulitilty market and meet consumer saving objectives. Consumers therefore need to know which devices will save the most. Devices could include; bad performing devices such as (old) refrigerators that waste too much energy, standby power that is often left on in a home for a range of devices or to use your washing machine at lower temperatures? This is Ipsum’s Smart Insight:

  • Automatically detects devices·
  • 24/7 device consumption knowledge ·
  • Ability to compare with other households·
  • Targeted savings and personal advice: To change behaviour or  when to replace devices.·     Continuous feedback through an app on your phone.
  • This encourages adaptive behavior (people on average use their phones 220x per day!)·     Resulting in possible savings of 100 euros per annum!

Ipsum’s Smart Insight is based on a unique algorithm developed through a research initiative given by Ipsum to the University of Twente (UT). The research mission was to develop an algorithm that automatically identifies and names devices. The result is ingenious: Ipsum’s solution is easy to connect to the smart meter and avoids the need for plugs and expensive hardware. Ipsum mission is to provide insight for everyone, to create a real impact in meeting our climate objectives and supporting consumers to actively save energy.

We are often asked what sets us apart from the smart thermostats and energy companies who also have an app. These services only provide total consumption insight and are unable to identify devices. Furthermore, solutions such as plugs only provide single device insight and are expensive to apply to a whole home. Ipsum’s clever backend only uses your energy data to automatically identify devices, making it easy and adaptable to use.

Ipsum is active in the market and will launch its Smart Insight by March 1, 2017. Consumers in The Netherlands can sign up to join to join as launching customers. Ipsum challenges the government and partners from within but also from outside the energy sector to make Ipsum’s Smart Insight available to everyone. Smart Insight will enable the smart meters to be positively adopted by providing a clear business case that actively engages people with their energy and can create real value. It’s simple, clever and engaging!. Ipsum is for everyone.

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Note for editors:

For more information contact: Steven Boerma Phone: 0651555029 Email:



Stanford study Carrie Armel (2011), Energy Disaggregation.

Precourt Energy Efficiency Center, Stanford Oxford Research:Darby, S. (2006).

The effectiveness of feedback on energy consumption: A review of the literature on DEFRA for metering, billing and instantly displays. Environmental Change Institute, University of Oxford Research

Netherlands Environmental Assessment Agency (PBL) (Dutch only)

Research European Commission to Ecodesign devices:

Research VEH Smart meters: